& Other Stories Launches on 29CM Platform in South Korea
Creatrip Team
a year ago
& Other Stories, a high-end brand from H&M, will be available on South Korea's 29CM platform, operated by Musinsa. This marks the first time the brand is entering the online Korean fashion market. The decision is part of & Other Stories' strategy to diversify their sales channels from in-store to online, targeting women aged 25 to 39. 29CM will showcase part of their Spring/Summer collection through visual storytelling content. The platform, which has recently featured brands like Charles & Keith and Urban Sophistication, continues to attract global fashion and sports brands for collaboration, expanding both on and offline presence in Korea.
