Now In Korea

Quiet Changes in the Age of AI

Creatrip Team

a year ago

With the rise of ChatGPT, consumers are increasingly using AI to explore and decide on products, marking a shift from traditional portal and video searches. OpenAI has introduced shopping features within ChatGPT, allowing users to receive product recommendations and links based on natural language inquiries. This change hints at a shift in the advertising market towards AI-centered approaches, impacting Korean retail marketing strategies to embrace AI-driven personalized consumer interactions.

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