Amorepacific Boosts U.S. Presence with Offline Expansions of Han Yul and Sulwhasoo
Creatrip Team
a year ago
Amorepacific, a leading Korean beauty company, is rapidly expanding its offline presence in the U.S. market. Known for brands like 'Sulwhasoo', Amorepacific is targeting American consumers through major retail channels like Sephora and Macy’s. Han Yul, inspired by Korea's four seasons and nature, will be available at Sephora, offering efficacious products at affordable prices. Sulwhasoo, a luxury brand, is increasing its presence in Macy’s stores, with outstanding growth in recent years. This expansion is part of Amorepacific's 'global rebalancing' strategy to enhance its presence in key global markets.
