No Brand Burger Aims for Top 3 in Korea's Burger Industry by 2030
Creatrip Team
a year ago
Shinsegae Food aims to make 'No Brand Burger' one of the top three burger brands in South Korea by 2030. To achieve this, the company plans to expand its franchise model by introducing 'compact stores' which require a lower startup cost. These stores are smaller and cheaper to set up than the standard models. Additionally, No Brand Burger is releasing a new signature burger, the 'NBB Amazing Double,' boasting a larger patty at a more affordable price to enhance its value proposition. Despite the challenging economic climate, the burger industry in Korea continues to grow, with No Brand Burger focusing on affordability both for consumers and potential franchise owners.
