Campari Korea Collaborates with Platform Companies for Whiskey Experience Program
Creatrip Team
a year ago
Campari Korea is launching a whiskey brand experience program in partnership with various platform companies like WeWork and Trevari. WeWork, a shared office brand, hosts the program in Seoul where tenants can taste Wild Turkey and Glen Grant highballs. Meanwhile, Trevari, a large domestic reading community, offers monthly classes on bourbon and single malt whiskey to share brand stories and drinking culture. Campari Korea aims to expand consumer touchpoints while promoting responsible drinking practices.
