No Brand Burger Reduces Startup Costs by 40% with Compact Store Model
Creatrip Team
a year ago
Shinsegae Food is introducing a new franchising model that reduces the startup cost for No Brand Burger stores by 40%, aiming to break into the top 3 burger chains by 2030. The new 'compact store' model requires only 49.6㎡ of space and can be started with approximately 105 million KRW (about $79,000), compared to the standard model which costs around 180 million KRW ($135,000). This move is in response to the rise in delivery and takeout orders, which now make up over 60% of sales. Shinsegae Food plans to attract more franchisees by lowering franchising and advertising fees, and introduced a new menu item, the 'NBB Amazing Double,' which offers increased patty weight at a lower price point.
