Starbucks Korea is revamping its membership program, 'Starbucks Rewards,' for the first time in 14 years, effective from next month. This revision will enhance customer benefits based on membership tiers and expand member eligibility. Previously, only Gold members could exchange 'Star Points' for coupons, but now Green members can also enjoy this benefit. Gold members will be able to choose from a variety of coupons, such as discounts on food or merchandise (MD products) alongside free drink coupons. The reward program consists of Welcome, Green, and Gold tiers. Members can choose coupons based on accumulated 'Star Points,' allowing more flexible and personalized rewards. Starbucks has seen significant growth in its reward program membership, with ongoing services like 'Magical 8 Star,' 'Hello, Student,' and 'Buddy Pass.' The changes aim to increase customer activity and satisfaction by offering more options and flexibility.
