Kolon Sports Partners with Artist Do Ho Suh for 'The Genesis Exhibition'
Creatrip Team
a year ago
Kolon Sports, an outdoor brand under Kolon Industries FnC, has collaborated with the renowned South Korean installation and contemporary artist Do Ho Suh. The brand participated in Suh's large-scale exhibition 'The Genesis Exhibition: Do Ho Suh: Work the House' at the Tate Modern in London. One of the collaborative pieces, 'S.O.S Suit' from the 'Bridge Project', features a reinterpretation of Kolon's Lifetech jacket. This art piece explores clothes as the smallest unit of home, combining survival functionality with the symbolic meaning of a perfect home. Kolon aims to express brand values by integrating art and technology through such collaborations.
