The Rapid Growth of Low-Sugar Market in Korea and the Emergence of Specialized Brands
Creatrip Team
a year ago
Korea's low-sugar market has seen rapid growth as more consumers prioritize health. Major food companies like Binggrae and Ottogi are launching specialized low-sugar brands to capture this expanding market. Brands like "Deep&Low," "Light&Joy," and "Vivid Kitchen" are leading the way by providing a variety of low-sugar products, from ice creams to sauces, using natural sweeteners like allulose. This shift marks the formation of a dedicated low-sugar category, with the market having tripled in size over the past six years. As consumers increasingly favor specialized low-sugar options, food companies are creating new brands to establish a loyal customer base, despite the higher costs associated with launching brand-new products.
