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K-Beauty Gains Popularity in China for Quality

Creatrip Team

a year ago

Chinese influencer, Dandan, praised the quality and design of K-beauty products, highlighting the importance of live commerce in re-entering the Chinese market. Previously popular due to the Korean Wave, K-beauty is now recognized for its innovation and reasonable pricing. With renewed interest post-tha 'hallyu' ban, influencers like Dandan, who are successful in live commerce, are crucial for K-beauty's strategy to recapture the Chinese market.

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