Now In Korea

K-Food Entrepreneur Baek Jong-won Under Investigation for False Advertising

Creatrip Team

a year ago

Baek Jong-won, a renowned South Korean entrepreneur and TV personality, is under police investigation for allegedly violating food advertising laws. Baek's company, Theborn Korea, advertised its 'Cupped Rice' product as using local ingredients like domestic shrimp, while it actually used farmed Vietnamese shrimp. Additionally, Baek is facing charges for misleading advertising on other products, suggesting the use of local ingredients while using Chinese ones.

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