South Korea's 'athleisure' brand CINDY is gaining popularity, targeting consumers in their 30s and 40s who prefer less revealing clothing suitable for workouts and office wear. This 'workleisure' trend combines sporty outfits with everyday casual styles, featuring pants, jackets, and shirts made from special materials for comfort. CINDY's sales have increased by 33% year-over-year, and the brand is expanding with the gender-neutral line 'CDED'. They offer high-quality products under $100 by utilizing their own production facilities. This strategy attracts family-oriented customers and strengthens their position in the competitive athleisure market.
