Running Shoes for Only 3000 KRW Become Popular Trend in South Korea
Creatrip Team
10 months ago
Sports brand New Balance is targeting urban runners in South Korea with their 'Run Hub' concept store in Bukchon, offering high-end carbon running shoes for just 3000 KRW (approximately 2.5 USD) by connecting with the growing popularity of urban running clubs known as 'Running Crews'. These groups consist of diverse age groups who enjoy running through city landmarks like Gyeongbokgung and Bukchon Hanok Village. The initiative is part of a broader strategy by sports brands to cater to an expanding domestic running market, estimated at over 10 million people. This experience-driven approach allows customers to try products before purchasing, enhancing their satisfaction.
