CreatripTeam

In 2023, South Korea's wine market faced a downturn due to economic challenges, with overall wine imports decreasing by nearly 9%. However, affordable and easy-to-drink white wines maintained popularity. White wine imports increased by 16%, highlighting a shift in consumer preference towards lighter wines. Economic conditions, rising costs, and exchange rate fluctuations present ongoing challenges for the wine industry in South Korea. Despite these challenges, there is a growing interest in pairing wine with culinary arts, expanding the market to diverse age groups and maintaining demand for premium wines.