Children's Day Marketing in South Korea: Pop-Up Stores and Discounts Await
Creatrip Team
a year ago
With Korea's Children's Day on May 5th fast approaching, retailers and food companies are focusing on kids marketing. Various promotions such as experiential pop-up stores and character collaboration items are being launched. CJ CheilJedang released a 'Surprise Box' in collaboration with the animation 'Catch! Teenieping', while Lotte Wellfood is hosting a fruity milk-themed pop-up store featuring character-themed experiences. Discounts on kids' clothing and toys are available across multiple online platforms including Lotteon and W Concept. Major retailers like Lotte Mart and Emart are offering significant discounts on popular character toys. These varied promotions offer parents and guardians entertaining gift options for children this weekend.
