OB Lager, known for its flagship brand Cass Fresh, has achieved a 48% market share in South Korea's home beer market during the first quarter of this year, maintaining its position as the top-selling brand. This marks an increase from 43.7% during the same period last year. OB Lager's overall home market share is 60.1%, making it the leading manufacturer. Cass Fresh has been actively engaging in brand campaigns and recently revamped its visual brand identity (VBI). Events like the 'Cass World' popup store in Seoul and participation in major cultural and sports festivals are strategies to enhance consumer interaction and strengthen the brand's presence.
