LG Household & Health Care's Premium Brand 'The History of Whoo' Achieves 20 Trillion KRW Revenue
Creatrip Team
a year ago
LG Household & Health Care's luxury cosmetics brand called 'The History of Whoo', known for its royal beauty secrets, has surpassed 20 trillion KRW in net sales for the first time since its launch in 2003. The brand, which takes inspiration from traditional royal beauty formulas, has gained explosive popularity in Asia due to the Korean Wave (Hallyu). Their flagship products like 'Bichup Ja Saeng Essence' and 'Cheongidan' line have been key drivers of success, appealing to both domestic and international markets. To celebrate this milestone, the brand is running promotional events for customers in Korean department stores and online.
