Musinsa Beauty has seen tremendous growth with a 130% increase in sales during the first quarter, compared to last year. The platform offers a wide range of beauty products from skincare to cosmetics, and it is popular among the younger generation. Musinsa Beauty Fest will be held in Seoul's Seongsu-dong, featuring pop-up stores and collaborative events with rising beauty brands. The festival's representative is Karina from the K-pop group aespa, showcasing a modern beauty experience. Musinsa continues to expand its offerings both online and offline.
