Korean Fashion Industry Sees Surge in Demand for Running Apparel and Footwear
Creatrip Team
a year ago
The Korean fashion industry is experiencing a boom in demand for running apparel and footwear, driven by a combination of high living costs and the growing popularity of running culture. With warmer weather and marathon events across the country, brands like Reebok are launching new running shoe lines tailored for runners of all levels. Sales of running apparel, including warming-up wear and lightweight running shorts, have skyrocketed. The rise in interest is tied to the 'health pleasure' trend among young Koreans, making running a widespread national activity. More affordable than sports like golf or tennis, running attracts many to join running crews (running groups) on social media and other platforms.
