KolonFnC Lucky Chouette Launches 'Chouetties' Targeting Gen Z
Creatrip Team
a year ago
KolonFnC, part of Kolon Industries, has launched a new online-exclusive line called 'Chouetties' under its casual women's character brand, Lucky Chouette, to appeal to the Gen Z lifestyle. Inspired by the crescent moon motif, the collection aims to freely express various moods and styles. Targeted at female customers aged 25-35, 'Chouetties' focuses on designs that are fundamental yet special, reasonably priced, trendy, and versatile. The collection includes mix-and-match items like t-shirts, denim pants, and jersey jackets, along with accessories like socks and bags to create a romantic, girlish vibe. Some items were pre-released on the online platform 29CM, quickly achieving top sales in women's t-shirts. The brand hopes to expand its appeal while maintaining its unique sensibility.
