LG Household & Health Care Invests in North America to Boost Performance
Creatrip Team
a year ago
LG Household & Health Care is investing 186 billion won (130 million USD) in its North American subsidiary to enhance its operations and financial structure. The investment includes funds for The Avon Company, a subsidiary, and aims to diversify LG's reliance away from the Chinese market towards global markets like North America and Japan. They are also focusing on online channels like Amazon, with a shift from B2B to B2C strategies expecting a 70% growth rate this year. LG's high-growth brands like The Face Shop and Belif are part of this strategy.
