FILA Opens Heritage Concept Store '1911 Myeongdong' in Seoul
Creatrip Team
a year ago
FILA has opened a new heritage concept store called '1911 Myeongdong' in Myeongdong, the heart of Seoul, South Korea. The store reflects FILA's Italian heritage and modern sensibility with elegant marble and wood-tone interiors, allowing visitors to experience the brand philosophy firsthand. The store features various sections, including the 'Eschepé Zone' on the first floor showcasing FILA's popular products. The second floor offers a '1911 BIELLA' room for customers to explore FILA's brand heritage. Special collaboration products are available exclusively at the store, like the 'RGB PIER 3.0 MJ' collection with designer brand Ojos. To celebrate the opening, the store offers photo booths, branded gifts, and benefits for purchasers, such as custom packs and limited items. The store aims to provide a unique shopping experience by integrating FILA's heritage throughout.
