Rising Popularity of 'Three Generations Staycation' During Korean Holidays
Creatrip Team
a year ago
In South Korea, a trend is emerging during major holidays such as Seollal (Lunar New Year) where families opt for 'three generations staycation'—a vacation involving grandparents, parents, and children at nearby hotels. This change reflects a shift towards leisure-focused celebrations, as more people prefer to spend their holidays enjoying hotel amenities rather than following traditional customs. The demand for hotel stays during the holidays has soared, with many achieving full bookings well in advance, especially in popular tourist regions. Hotels have adapted by offering special family packages, including cultural and leisure activities, to cater to this growing trend. This phenomenon highlights the changing priorities of the younger, working generation (referred to as MZ generation in Korea, encompassing Millennials and Gen Z) and their desire for more relaxing and enjoyable holiday experiences with their families.
