Haenam County Develops Functional Labeled Kimchi to Capture Market Competitiveness
Creatrip Team
a year ago
Haenam County in South Korea is partnering with the World Institute of Kimchi to develop 'functional labeled kimchi.' This type of kimchi incorporates scientifically proven functional ingredients like ginseng and spirulina. The initiative aims to increase domestic market share and expand into Japan, a major export market for kimchi. By using high-quality local ingredients such as Haenam cabbage, garlic, and chili powder, the county seeks to bolster its international presence through marketing and promotions. The project marks a significant step in differentiating and enhancing the global competitiveness of Haenam kimchi.
