Exclusive Launch: 'GD Highball' by G-Dragon in Partnership with CU
Creatrip Team
a year ago
G-Dragon, member of the popular South Korean boy band Big Bang, is launching a premium highball under his brand 'PEACEMINUSONE' in collaboration with Korean convenience store chain CU. The highball is based on French Burgundy Sauvignon Blanc white wine, offering a fresh and fruity taste, with an alcohol content of 4.5%, reflecting the current low-alcohol trend. This launch follows the growing involvement of Korean celebrities, including BTS member Jin, in developing and managing alcoholic beverage brands, tapping into the unique appeal these stars bring to the market.
