Japanese Millennials and Gen Z Fall in Love with Korean Scents
Creatrip Team
a year ago
An increasing number of Japanese Millennials and Gen Z are captivated by Korean scents (K향), beyond skincare and makeup. This has led to a surge in the market for Korean perfumes, diffusers, and air fresheners in Japan. According to eBay Japan's 'Qoo10.jp', from January to March, sales of K-perfumes increased by over 250% compared to the same period last year. The demand for K-home fragrances such as diffusers has also risen significantly, driven by the perception of high quality and unique scents among Japanese consumers. Popular products include 'Lua Faye White Apricot Eau de Parfum' and 'Hetlas Premium Diffuser'. This trend is not just a fleeting fad, as the appeal of K-beauty and the influence of Korean cultural elements continue to rise in Japan.
