Korean TV personality Choi Hwa-jung has shown her dedication to home shopping, successfully hosting a program for nine years. Her program made headlines when an item sold for 1.8 billion won (approximately $1.35 million) in just 32 minutes in 2017. Home shopping companies often hire celebrities familiar to their target demographic, Korean adults in their 40s to 60s, to boost sales. Recently, singer Sung Yu-ri from the group Fin.K.L will return to TV as a home shopping host, attracting attention due to her husband's recent legal issues. This 'star marketing' is effective but can be risky if personal controversies arise.
