"Kimchi and Jang are the Best"... Daesang Targets Japan with K-Food
Creatrip Team
a year ago
Daesang, a leading Korean food company, is focusing on expanding its K-food products, including kimchi, seasonings, and sauces, into the Japanese market. Established in 1978, Daesang Japan and the newly formed Daesang Foods Japan are driving local production and brand marketing. With a notable 36.5% increase in Japanese sales over the past five years, Daesang is launching a kimchi pop-up event, 'Kimchi Blast Tokyo 2025', in Shibuya, Tokyo, from Nov 29 to Dec 5. This global event is part of their efforts to introduce Korean cuisine to a wider audience, featuring tailored recipes and designs for Japanese consumers.
