Create and Sell Your Own Lip Tint at Evolving K-Beauty Stores
Creatrip Team
a year ago
K-beauty brand Rom&nd opened a flagship store called 'Pink Office' in Seongsu-dong, Seoul, where visitors can create and potentially sell their own custom lip tints. The store features 300 products for testing, but also offers unique experiences for the cosmetics enthusiasts through its community, Coha, like crafting personalized colors. There's even a playful 'Gacha Zone' with 370 unique keychain accessories to customize the products. Rom&nd plans to expand Pink Office globally, with pop-up stores in Tokyo, Taipei, and the US.
