In Korea, airline meals are evolving beyond mere sustenance and are becoming integral to airline branding and customer experience. Korean Air has collaborated with chef Kim Se-kyung to offer luxury modern Korean dishes, like 'Korean Beef Galbi' and 'Abalone Rice,' on long-haul flights. Other airlines like Emirates and JAL focus on unique wine selections and Japanese kaiseki meals respectively. Budget airlines like Jeju Air and Eastar Jet are also enhancing their in-flight menu offerings, catering to various preferences including local specialty dishes and vegetarian options. The trend of gourmet in-flight meals reflects a broader competition among airlines to enhance customer satisfaction on long-distance journeys by integrating regional ingredients and promoting these experiences through social media.
