IVE's Rei Stars in Opening Project's 2025 Summer Campaign
Creatrip Team
a year ago
The casual brand 'Opening Project' has unveiled its 2025 Summer campaign featuring IVE's Rei as the brand muse. Following the success of its Spring collection, the campaign focuses on graphic t-shirts, highlighted by a collaboration with the online fashion platform 'Musinsa'. Rei's choice of items was exclusively launched on April 11, gaining significant attention. A standout piece, the 'W Signifying Cropped T-Shirt', quickly topped Musinsa's rankings due to its popularity. The collection reinterprets the brand's signature graphic t-shirts into crop tops for women, expanding its headwear line. The campaign is accompanied by special events offering photocard gifts of Rei through its online platforms.
