NAVER Faces Challenges with Resale Platform "KREAM" Amidst Economic Slowdown
Creatrip Team
a year ago
NAVER's resale platform, KREAM, known for facilitating C2C transactions of limited edition products like Nike sneakers, faces financial challenges with a cumulative deficit. The platform struggles due to increased competition and economic stagnation affecting consumer spending. To address these issues, NAVER is considering a strategic partnership with StockX (an American resale marketplace) that could involve establishing a joint venture to expand into overseas markets, including the US and Japan. However, the prolonged struggle in the resale market raises concerns about the success of such collaborations.
