Mungyeong's Jemchon Bread Festival Revitalizes Old Town Culture
Creatrip Team
a year ago
Mungyeong City in Gyeongsangbuk-do, South Korea, is holding the first Jemchon Bread Street Festival from April 25 to 27. The festival aims to rejuvenate the old town of Jemchon, once known for its thriving local businesses and bakeries. Events include a dessert contest, fashion shows, and unique activities like a bread-scent guessing game and other playful competitions. Over 20 mini local bakeries will participate, offering unique breads like Omija (a type of berry) Rice Castella and Marshmallow Choco Cloud Bread. The festival is part of a broader urban revitalization project to boost the local economy.