Naver's KREAM Looks to Partner with US Company for Growth
Creatrip Team
a year ago
Naver's resale platform KREAM is exploring a partnership with US company StockX to address ongoing losses and navigate a challenging market. KREAM, which facilitates C2C (Consumer-to-Consumer) sales of limited edition products, grew rapidly during COVID-19 but now faces increased competition and consumer spending downturn. This partnership, potentially involving a joint venture, could help KREAM leverage StockX's global logistics and data infrastructure to expand internationally. Despite concerns, this move is seen as a way to restore profitability and drive business growth.
