Now In Korea

Unexpected Combination: Yuja Ramen Captures MZ Generation's Taste Buds

Creatrip Team

a year ago

An innovative ramen dish using Goheung's special citrus fruit, 'yuja,' was introduced during a tasting event at Seoul's Yeouido Hangang Park, capturing the attention of the MZ generation (millennials and Gen Z). The yuja ramen combines a clear chicken broth with the refreshing scent of yuja, delivering a delightful and nutritious meal rich in vitamin C. The event received positive feedback from nearly 1950 visitors over three days, and presented yuja's unique flavors and benefits to a wider audience. The success is prompting further product development and regional branding strategies.

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