Decline of 'Star Bakeries' in Korea as Competition Intensifies
Creatrip Team
a year ago
'Star bakeries' in South Korea, such as OPS in Busan and Samsong Bakery in Daegu, have seen a decline in sales for the first time since the COVID-19 pandemic, with an increase in bakery competition leading to market saturation. The trend of 'bread pilgrimages' (a craze where people travel to famous bakeries) among younger generations fueled initial growth. However, rapid expansion, such as Knotted's significant increase in branches, has diminished their novelty. While some bakeries are struggling, others like Tuju-roo in Cheonan continue to thrive due to unique baking methods, showing varied outcomes in the industry.
