The Rise of K-Webtoon OSTs and Investment Platforms
Creatrip Team
a year ago
The Korean webtoon market has expanded its influence beyond dramas and movies to include OSTs and games, contributing significantly to K-culture. The webtoon 'Barney and His Brothers,' with a record of 170 million views, recently debuted as an MBC drama and topped the charts in 19 countries. This has led to increased interest in webtoon OSTs, which are now considered a genre of their own. Music investment platforms like Music Cow have seen a surge in transactions for these OSTs. Popular webtoons like 'Taste Buyer's Choice' have set the stage for this trend. Additionally, new webtoon-based games are being developed, harnessing the global appeal of these IPs.
