Emart Challenges Daiso with 'Ultra Low-Cost Beauty' Initiative
Creatrip Team
a year ago
As Daiso makes waves with ultra low-cost cosmetics priced below 5,000 KRW, Emart, Korea’s leading retailer, partners with LG Household & Health Care to launch a new skincare line, 'Glow:Up by Beyond.' These products focus on cost-effectiveness, retailing at 4,950 KRW, capitalizing on the trend of value-for-money consumption among younger consumers. This partnership signifies a broader trend in which major retailers and cosmetic brands are joining forces to offer affordable beauty products. Daiso's previous success in this sector, with a 144% increase in beauty product sales, highlights the growing demand for budget-friendly beauty items. This shift is driven by prolonged high inflation and an increased focus on product ingredients and manufacturers over brand names, facilitated by trusted Korean OEM/ODM companies like Kolmar and Cosmax. Major cosmetic players such as AmorePacific are also responding with similar low-cost product lines tailored for mass-market appeal, leveraging extensive national distribution networks to maximize reach and cost-effectiveness.
