Korean Luxury Market Shifts to High-End Jewelry and Watches
Creatrip Team
a year ago
The luxury consumption trend in Korea is shifting, with high-demand for ultra-high-end jewelry and watches leading the market. Previously dominated by handbags, the luxury market has evolved, showing strong growth in exclusive jewelry and watches. Department stores report significant sales increases in these categories, with brands like Cartier, Bulgari, and Tiffany experiencing rising sales. Meanwhile, popular luxury brands are seeing slowed growth. The perception of high jewelry as both luxury and investment is growing, as rare pieces tend to appreciate over time. High-end jewelry brands are being increasingly featured in Korean department stores, highlighting a preference for exclusive and valuable pieces.
