BluezonWide Expands Its K-Beauty Brand EITHER& Globally
Creatrip Team
a year ago
Korean beauty company BluezonWide is expanding its premium brand EITHER& into international markets, including Japan, Europe, the United States, and the Middle East. With plans to launch exports by mid-2025, the company is finalizing arrangements in Japan, securing distribution networks across Europe, and entering the U.S. market via online platforms like Amazon and offline channels. In the Middle East, specifically in the UAE and Saudi Arabia, BluezonWide is obtaining local certifications and partnerships. The strategy also involves tailoring formulas to meet regional beauty trends and considering halal certification.
