Outdoor Multi-Use 'Omni Fashion' Gaining Popularity in Korea
Creatrip Team
a year ago
Outdoor brands in Korea are embracing the 'Omni Fashion' trend, offering versatile items that can be used for various activities and environments. Omni Fashion combines the idea of versatility with fashion, appealing to consumers during times of high inflation. Brands like Nepa, North Face, and K2 are introducing multi-use items that are suitable for daily wear, hiking, and traveling, often incorporating lightweight and environmentally friendly materials. This trend resonates particularly with the MZ generation (Millennials and Gen Z), who value practicality and style in their purchases.
