Retro Products Return to Korean Market Amid Economic Recession
Creatrip Team
a year ago
Amid ongoing economic recession, South Korean companies are reintroducing popular products that were previously discontinued. Convenience store chain GS25 has brought back its 'Hyeja Lunchbox,' which gained immense popularity upon its initial 2014 release. Similarly, Domino's Pizza re-released its Double Crust pizzas to mark its 35th anniversary in Korea. This trend aligns with both consumer preference for familiar tastes and businesses' desire to minimize risks associated with launching new products. Retro marketing appeals to both older generations and younger consumers who view vintage items as trendy. Companies like Nongshim have also tapped into this trend by re-releasing products like their 1975 Nongshim Ramen. However, there's a concern that over-reliance on past hits might stifle innovation in product development.
