NewJeans Boosts Popularity of Pikmin Among Korean Women
Creatrip Team
a year ago
A collaboration between Spao and the Pikmin game caused a shopping frenzy among Korean women aged 10-30, with products selling out within 30 minutes. The popularity of Pikmin has soared after NewJeans member Hyein was seen enjoying the game. Pikmin, a Nintendo AR game, has become a cultural phenomenon in Korea, leading to successful product launches. MZ generation consumers value unique and limited-edition products, driving them to seek out Pikmin goods, causing a rise in sales by 181% at Spao. This consumer trend reflects the 'Ditto consumption' where people buy products influenced by celebrity choices. Limited collaboration goods saw high demand, even leading to long waiting times at stores.
