CreatripTeam

Several discontinued South Korean food products, such as Nongshim Ramen, Minos Banana Milk, and Poca Chips Sweet Cheese Flavor, are making a comeback in response to consumer nostalgia and economic pressures like high inflation and interest rates. This strategy, dubbed 're-release marketing,' aims to reduce R&D and marketing costs while ensuring stable sales from familiar products. However, there's concern that focusing on re-releases could lead to a lack of innovation, known as the "curse of the present," potentially stalling market growth. Companies are urged to balance nostalgia-driven products with new product development to sustain industry vitality.