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Coupang's Mega Beauty Show Virtual Store in Seoul

Creatrip Team

a year ago

Coupang hosted a Mega Beauty Show Virtual Store event at Seoul's XYZ cultural space from April 18 to 20, showcasing popular K-beauty brands like Giverny and Banila Co. The event offered interactive experiences, including a custom lip product creation station and exclusive areas for Coupang's WOW membership. The scale of the event expanded significantly from previous iterations, expecting over 3000 visitors. These pop-up events in Seongsu-dong, known as a hub for such activities, align with the interests of the MZ generation and the rise of SNS-driven experiences in the beauty sector.

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