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HiteJinro Releases Limited Edition 'Heck Aisya Eisel'

Creatrip Team

a year ago

HiteJinro announced the launch of a limited edition soju named 'Heck Aisya Eisel'. Collaborating with Orion's 'Heck Aisya', this product will be available through entertainment channels, supermarkets, and convenience stores across the country. Initially teased as an April Fool's content, it gained attention on social media among fans of sour flavors. 'Heck Aisya Eisel' offers a heightened sour taste, zero sugar, and 12% alcohol content. Packaging features a winking frog, a nod to the intense sourness. Promotions including candy giveaways will occur in areas like Hongdae and Konkuk (popular university areas in Seoul).

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