TaylorMade Apparel's New 'XCELLER' Line Targets Avid Golfers
Creatrip Team
a year ago
TaylorMade Apparel, a golf brand by Hansung F.I., has introduced a new functional line called 'XCELLER' as part of its strategy to captivate dedicated golfers despite the sluggish golf wear market in South Korea. The line's summer shirts have already seen increased orders even before peak summer, highlighting their appeal. Launched in 2021, the brand now emphasizes the line as both apparel and functional equipment. With market enthusiasm decreasing due to the departure of young golfers post-pandemic, TaylorMade aims to attract serious golfers with premium and value products. Elaborate design attention ensures seamless performance during a swing, with innovations such as asymmetric designs and breathable materials. The brand emphasizes its commitment to enhancing swing comfort and expanding consumer engagement.
