Resilience of Imported Whisky Brands Despite Market Slowdown in South Korea
Creatrip Team
a year ago
Amidst a stagnating whisky market in South Korea, imported whisky brands like Balvenie and Kakubin have continued to thrive. Balvenie, managed by WG&S Korea, saw its revenue soar fourfold in five years, surpassing 1 trillion KRW for the first time with a 40% profit margin. Likewise, Beam Suntory Korea saw a 27% revenue increase thanks to the popularity of Highballs—a cocktail made from whisky and soda. The diverse strategies of these companies showcase the continuing polarisation and intense competition within the whisky market.
