The style commerce platform 'Zigzag', operated by Kakao Style, hosted its first offline popup store event for 'Jigzag Beauty' from April 11th to 13th at 'XYZ SEOUL' in Seongsu, attracting around 15,000 attendees. The popup focused on helping individuals discover their beauty preferences, featuring personal color and skin tone diagnostics, and enabling easy purchase of experienced products. During the event, sales in Zigzag's beauty category more than doubled, and brands like 'Twoaenn' and 'Espoir' saw significant sales growth. The popup's success was attributed to its emphasis on self-discovery in beauty and its innovative customer experience design.
