Popularity of K-Food, Beauty, and Fashion in Japan
Creatrip Team
a year ago
Korean brands in food, cosmetics, and fashion are gaining popularity among Japanese consumers. Notably, the Korean burger and chicken brand, Mom's Touch, achieved significant success with its Tokyo location, surpassing local franchises like McDonald's and Mos Burger in sales. The success is attributed to the Japanese trend of cost-performance (CoS-Pa in Japanese). Korean beauty brand 'Manyo' also saw success with their pop-up stores in major Japanese cities, attracting a large number of customers. Korean fashion platform 'Musinsa' reported a substantial increase in transactions and users in Japan, showcasing the growing interest in K-Fashion.
